I just wanted to post my thoughts after purchasing my gold subscription.
When looking at JCal and JEvents as options for my tool kit, I really liked the look of JCal's flex option and templates... JEvents' templates were just a bit more utilitarian but they did have banners bars for multi-day events (I could never get an answer on whether JCal did not not).
After looking deeper, I found that JCal did not have a locations database.  I also found out that JCal didn't have the add-ons that JEvents did... and a great bunch of add-ons they are.  Actually, I couldn't believe the amount of additional features that JEvents actually has.
After purchase, I also was extremely pleased with the amound of quality documentation available (especially for club members).  Lot's of tips and mods.  Plus, when I have needed help, the forums have been extremely helpful.  The users and developers are very active and prompt.
In short, I have found that JEvents is extremely flexible and I am confident that it is moving in a positive direction.  
For a novice, it is easy to use.  But if you are even a little tech saavy you can make this thing rock!
So far I love the product and would recommend it to anyone.  It is the best calendar/event app I have found.			
			